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SALES TRAINING

Communication standards across the client journey

Everyone in the company speaks to the client differently. It shows.

Not robotic scripts. Written standards for every point of contact — the first call, reception, the consultation, the follow-up — so nobody improvises the part that matters.

Sound familiar?

  • ·Does the client get a different answer depending on who picks up the phone?
  • ·Do reception, sales and specialists say things that contradict each other?
  • ·Do good people leave and take the method with them, because it is written nowhere?

What it covers

  • +The map of the client journey — every point where the company touches them
  • +What exactly is said at each point
  • +The standard for hard situations: delays, complaints, refusals
  • +How the standard is handed to a new person without throwing them at clients
  • +How compliance is checked without it feeling like surveillance

How it runs

  1. 1Before: I go into the field and listen to how people speak now. I do not ask — I listen.
  2. 2We write the standards together with the people who will use them.
  3. 3The whole team goes through training on their own standards.
  4. 4They stay written, with a clear way of checking them.

What stays in the company afterwards

✓The client journey map
✓Communication standards for each role
✓The induction material for new employees

THE EVIDENCE

Orthodontica Clinic went through exactly this process: analysis of the patient journey, written standards for each role, then six training sessions with the whole team. The result, confirmed by the founder: +34% turnover in one year, +40% patients, +30% new patients through referrals.

See the full case study →

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— Mihail
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