The story
I started in 2008 at Coca-Cola Bottling Chișinău: recruiting, development, internal communication — in the middle of a major production reorganization, from 360 employees down to 220 in a year and a half. That is where I learned that people do not change by order. They change through training.
Then came StarNet and Moldcell, where as a business trainer I taught hundreds of people in sales and service. Then seven years as HR director at AquaTrade and SINCER, the group's HoReCa brand — FMCG, 650+ employees — where I built the performance management system and cut turnover by 10%.
In 2023 I founded Rare People. Since then: 100+ client companies, 179+ sessions, 10,000+ participants. I created the Talking Business conference — 1,500+ attendees across three editions — and the "AI Automation for Business" program at Tekwill.
In 2024, VIP Magazin named me "Man of the Year" — for the two business conferences that, in a single year, brought together more than 1,000 entrepreneurs from across the country. But the title that keeps me going is a different one: the trainer after whom the numbers change.
