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CASE STUDY · ORTHODONTICA

+34% sales in one year.

The context

A dental clinic in full growth: new premises, a wave of inquiries, a bigger team. There was a CRM, but every department spoke to the patient differently — marketing, telesales, bookings, reception, assistants, doctors.

What we did

We mapped the patient journey from the first click to the treatment chair. We wrote communication standards, scripts, one-pagers and checklists for every role. We trained the whole team across 6 sessions, delivered in December 2023 – January 2024, and closed with a team building.

The result

Turnover grew 34% in 2025 against 2024 — figures confirmed directly by founder Dr. Cornel Vîrlan. Every department now speaks the same language with the patient.

+40%

total patients

+30%

new patients through referrals

+25%

returning patients (back after 6+ months)

+15%

consultation → 2+ procedures conversion

The Orthodontica team
Consultation — Dr. Cornel Vîrlan
The Orthodontica clinic reception

„We were struggling to keep the quality of service consistent. We worked on standardizing our communication — and we have definitely raised the level and the quality of care our patients get.”

Dr. Cornel Vîrlan — founder, Orthodontica

„We did this training to get every department in the clinic in sync. It taught everyone to speak on the same wavelength.”

Dumitru — director, Orthodontica

„Thanks to this training I improved the way I communicate with patients, and the share of happy clients went up.”

Ecaterina — reception manager, Orthodontica
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