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OPEN COURSE · INDIVIDUAL ENROLMENT

The Sales Academy

Two days, sixteen people, one goal: to leave with your own sales process written down and rehearsed — not with a certificate.

you do not need to be a company — you come as you

2 days

10:00–17:00, with breaks

16 seats

a small group, with filmed exercises

13 and 20 November

two Fridays, a week apart

Who it is for

  • +Salespeople who want to move from taking orders to leading the conversation.
  • +Founders of small companies who sell themselves and have no one to ask.
  • +People new to sales who would rather not learn on the company's clients.
  • +Managers who want to know what to ask of their team.

It is not for you if

  • ×You are looking for a day of motivation. Here we work, we do not applaud.
  • ×You want a programme built around your company — then you need corporate training, not an open course.
  • ×You cannot attend both days. Day two builds on what day one produced.

The full programme, published

We publish it so you know exactly what you are buying. On an open course there is no such thing as tailored to your cases — there are sixteen people from different companies, and the programme is the same for everyone.

DAY 1

The process

  1. 1Why teams take orders instead of selling — the three signs, checked against cases in the room
  2. 2Prospecting: how new conversations get opened, not just how incoming ones get answered
  3. 3The first conversation: the five questions to ask before naming a price
  4. 4The quote: built on what the client said, not a template with the price changed
  5. 5Filmed exercise: the first call, analysed on the spot by the group

DAY 2

The close

  1. 1Handling objections: everyone brings their own, we leave with written answers
  2. 2Negotiating the price without cutting the price
  3. 3Asking for the decision — why sending the quote is not a close
  4. 4Follow-up: three touches, on different channels, each with something new
  5. 5What to measure weekly to know if it works — and your own 30-day plan

What you leave with

✓Your sales process, written on a single page
✓The list of questions to ask before the price
✓Your frequent objections, with rehearsed answers
✓One indicator to track weekly
✓Recordings of your own exercises
✓Fifteen people doing the same thing you do

The price

€250

for both days, one price for everyone

The price covers both days, materials, coffee and lunch. Prices are final — no VAT is added.

There is no early-bird price and no discount for deciding quickly. It does not seem right to me that the person who enrols last pays more for exactly the same two days. Two days of corporate training cost €2,200 and are delivered for one company's team — here you pay for a seat, not for a room.

Join the November edition

The autumn edition runs on 13 and 20 November 2026 in Chișinău — two Fridays, so you do not take two days off back to back. Leave your details: I confirm your seat and send the exact details.

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