The context
An agro trading company with a sales team and no shared process: everyone sold by ear.
What we did
Active sales training across several modules: prospecting, quoting, handling objections, closing, follow-up. Scripts and standards left behind in the company.
The result
+50% sales in the first 7 months against the same period the year before. +25% gross profit. The figures come from the client's internal reporting; they asked for confidentiality and I respect it.
